In the embrace of Edaj, there is the gentle whisper of jadeite—a story of heritage and harmony. Asura, our founder, carries her Chinese roots like a melody across seas, her name itself a serenade to the "endless sea of treasures." Her journey through Europe unveiled the forgotten beauty of jadeite, a gem once overshadowed, now seen through the lens of her newfound clarity.
EDAJ is the fruit of Asura’s dream, a testament to the untouched grace of jadeite. She saw its discarded magnificence—veins, wrinkles, and patterns—and envisioned a world where these natural masterpieces are revered in their raw splendor. Here, we craft more than jewelry; we weave a tapestry of cultures, a bridge of understanding, a celebration of the genuine and the serene.
Our creations honor the patience of the earth, embracing the individuality of every jadeite's journey.
Our creations honor the patience of the earth, embracing the individuality of every jadeite's journey.
At EDAJ, the marriage of tradition and modernity gives rise to pieces that transcend the conventional, inviting you to experience luxury that is both ethical and profound. Here, luxury is redefined—not as extravagance, but as the privilege of connecting with a piece of the eternal, the joy of wearing time itself.
